Lots of people choose to market inexpensive items when it comes to affiliate marketing, simply because they believe it can end up being easier to produce a sale. The thing is if you’re not used to affiliate marketing, and your site is relatively new, then you’ll have an issue generating sufficient sales to make it worthwhile. For instance, lets say that you’re marketing an item which costs $100, and you’re making a 20% commission on every sale made. Meaning that for each and every sale you create for the vendor, you will get $20. But if you’re new to affiliate marketing it is likely you do not have adequate visitors to your website to be able to generate a considerable cash flow marketing those items.
On the flip side, if you have been in affiliate marketing for quite a while then you may have enough traffic to your site to make promoting a product like that worthwhile. If you can sell 100 of those products every month, you will be earning $2,000 every month. Which is a nice little chunk of change, and it is even better if you are promoting even more than 1 product.
When it comes to new affiliate marketers, they really should focus more on higher priced products. Lets take a look at it this way, lets say you are new to affiliate marketing and you just built your first website. You are getting a little bit of traffic, enough to generate about 10 sales every month. Now if you earn $20 per sale that is only $200 per month, but if you are promoting a product that sells for $1,000 and you are earning 20% commissions, then you would be earning $2,000 a month, by promoting high ticket items.
Of course selling those high ticket items requires a lot of extra work. You may need to give out some free items or some other way to get these people to purchase from your website. What ever you are going to offer these people for free, you need to make sure that it is valuable enough for people to give you there email address. Then you can use the email addresses you collect to begin a email marketing campaign.
This will help drive people back to your website again, and will also give you the option to try to resell the product again to the same customers. You will need to contact the owner of the product and get all the details so you can explain every thing to any potential customers. Also find out if there is a money back guarantee, that will help make your customers feel more comfortable when buying the products. Following these steps will help get you more visitors to your site and hopefully boost your sales.
Those who are producing inexpensive products won’t usually provide a cash back guarantee or any kind of specialized support. This is one more reason that inexpensive items commonly has less sales.
Now the second option is to find both high priced and low cost items to promote from the same page. This way you will be able to take advantage of both type of products and even make sales to people who don’t want to invest to much money in what ever type of products your selling.
To summarize:
Choosing the right priced products to promote can actually be a difficult choice. Obviously the higher the price of the product the more money you will make in commissions, but some people may not have as much money to invest as others and they may prefer the lower cost products, even if they don’t come with a money back guarantee. So if possible promote both types of products.
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thanks !! very helpful post!